Inside Use-Case Matching: How WoundScribe Surfaces the Right Product for Each Wound…
product
A deep dive into the matching engine that connects wound phenotype and healing trajectory to the right product recommendation — no interruptive ads, just clinical fit.
Most digital placements in healthcare are advertising in disguise. The WoundScribe Product Catalog works differently: products surface only when the wound in front of the clinician matches the use cases the brand has configured. This is a deep dive into how that matching engine works.
The inputs: phenotype, measurements, trajectory
Every WoundScribe encounter produces three structured signals:
- Phenotype — venous, arterial, diabetic foot ulcer, pressure injury, surgical, atypical.
- Measurements — length, width, depth, undermining, tunneling, exudate volume, tissue composition, captured through AI-powered wound imaging.
- Trajectory — progressing, stalled, or declining, computed from serial measurements in the healing analytics dashboard.
Every product surfacing decision is conditioned on these three signals.
The configuration layer: use cases, not keywords
Brands don't buy keywords. They define use cases:
- Indication (e.g., stalled diabetic foot ulcer, Wagner grade 2)
- Depth and exudate ranges where the product performs
- Contraindications that must exclude the product
- Trajectory state where the product is most relevant (e.g., surface only when stalled ≥ 2 weeks)
The more precise the use case, the more likely placement leads to appropriate prescribing — and to fewer denials downstream.
The matching logic
At the moment of decision, WoundScribe evaluates every catalog product against the current wound's signals. Products with a match score above threshold enter the recommendation panel. Ties are broken by clinical fit, not by who paid more — because no one paid more.
The clinical rationale and code envelope
When a product surfaces, it doesn't arrive alone. It carries:
- Approved indications and application instructions
- Clinical rationale supporting the match
- HCPCS / Q-codes and required modifiers
- Patient education content from patient engagement
That envelope is what drives cleaner claims and audit-ready notes.
Why this beats a rep visit
A rep can explain a product once. Use-case matching applies that explanation to every relevant wound, every day, across every clinician using WoundScribe. The rep's expertise scales instead of expiring at the door.
The safeguard: the clinician decides
WoundScribe supports the treatment decision. It never makes it. Every recommendation is a suggestion the clinician can accept, modify, or ignore — with the reasoning fully visible.